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The Love To Dream™ Creator Toolkit
Before we keep going, here's a quick breakdown of sleep 'Do's' and sleep 'Don'ts'
Don'ts
Including any of these Sleep-Don’ts in your content will mean that it will automatically not be approved.
Do's
By ensuring your content includes these Sleep-Do’s, your content is more likely to be approved!
Safer Sleep Guidelines
It is important that your sleep environment demonstrates Safe Sleep Practices. Always follow the official guidance for the most up to date advice.
Getting the Right Size
Here are some useful tips for selecting the right size:
- Consult Size Chart: Use Love To Dream’s size chart based on your baby's age, weight, and height for accurate sizing.
- Consider Developmental Stage: Choose sizes based on your baby's developmental stage with tailored recommendations.
- Allow for Growth: Opt for sleepwear with extra room for growth to ensure longer usability.
- Review Romper Sizing: Check both length and width for a comfortable fit in rompers.
- Prioritise Comfort: Ensure sleepwear allows natural movement and doesn't restrict limbs.
Let's get started!
1. Understanding your collaboration must-haves
Tag your post with the right handle!
Instagram (global): @lovetodream
TikTok (USA): @lovetodream_usa
TikTok (rest of the world!): @lovetodreamglobal
Posting a reel on Instagram?
Invite @lovetodream as a collaborator on your reel. Tag & mention @lovetodream
Double check your content meets all the safety guidelines outlined above.
Post your content within 14 days of signing up to Loud Crowd & we’ll review it ASAP!
Screenshot me!
2. Your Visual Content & Tone Guide!
- Please include a full view of the product in your content
- Avoid using filters that change the colour of the product
- Safe sleep guidelines must be adhered to (See Do’s & Don’ts above!)
- Please include the product or reference to the brand in the first 0-5 seconds of your content
- Include a visual/text hook
- Your video should be at least 20 seconds in duration
- Content should be bright, clear and well lit
- There should be no other brands included in the content except for Love to Dream products!
- Minimal editing is preferred!
Tone & Style...what does that mean, exactly?
Think: Warm. Reassuring. Empowering.
You're not just posting, you're helping new parents feel seen, supported, and a little more rested.
PS: It's okay to have fun with it! Be real, authentic, and let your voice shine!
3. Content Ideas!
Now, time for the good stuff!
Select your content category you’re creating for!
Key Message
- "One of the most recommended products to me was the Swaddle Up"
- "So many people swear by the Swaddle Up for babies sleep"
Follow Up Message
- The Arms Up design allows babies to use their hands to self sooth/settle meaning longer sleep and a sager alternative to loose layers.
- Packing your hospital bag
- Preparing the nursery
- Nesting
Key Message
- “Product Placement amongst emotive/humour message”
- “Swaddle Up works like magic in getting baby to sleep”
- “Peace of mind for me as a new or experienced parent”
Follow Up Message
- Select a feature you love about the product and highlight the benefit it offers you and baby
- 4th Trimester sleep edition
- Womb to world sleep edition
- Our newborn sleep must have
Key Message
- "Safe Sleep is so important. When baby starts to show signs of rolling, its important to stop swaddling. The Swaddle Up transition bag has zip-off wings that allow for a gradual transition to arms-free sleep."
Follow Up Message
- A snug fit at chest means baby still feels the swaddling effect during transition phase.
- Did you know you to stop swaddling when baby rolls
- How we went from Swaddle Up to arms out
Some tips for successful content:
- Reference your expertise
- Face to camera with product in frame
- Share your opinion with relation to how it positively impacts a specific healthcare benefit for children